Momentum
For the "Momentum" startup, I developed two distinct logo concepts. During the design process, I drew inspiration from the swan as a physical symbol to aesthetically and meaningfully represent the concept of momentum. The swan's graceful movements and fluid form provided a perfect metaphor to visually express the nature of momentum.
Concept 1: Fluid Approach
This design highlights the natural beauty and elegance of the swan, symbolizing the more organic and continuous aspects of momentum. The swan form is stylized with soft curves and minimalist details. A softer palette of blue tones and white was selected to bring a sense of balance and tranquility to the design.
Concept 2: Dynamic Approach
The second design emphasizes the mechanical nature of momentum, focusing on geometric shapes. Sharp edges and triangular forms convey direction and energy, while the overall design establishes a strong and modern aesthetic. A color palette of dark gray, red, and black was chosen to add a sense of power and seriousness to the design.
Both concepts utilize unique fonts to enhance the startup’s identity: Egizio and Nada. The logos were tested for adaptability across digital and physical mediums, seamlessly integrating into items like tote bags, water bottles, and sweatshirts.
These designs aim to create a visual identity that reflects the startup’s innovative and forward-thinking vision while maintaining a balance between aesthetics and functionality.
Genesis News
Genesis News is the weekly blockchain news bulletin published by İTÜ Blockchain on Substack every Thursday. I undertook the task of completely redesigning its branding to create a modern, engaging, and cohesive visual identity.
